Our story starts with two friends - one in London and one in California - both passionate foody chicken nerds! They hatch a plan to go on a quest, A pursuit of paradise, to find the ultimate taste. Their travels took them to America’s deep south...
…where they eventually found 'Willie Mae's', in New Orleans, Louisiana. Now, Willie Mae's is a quirky wooden shack on the outskirts of town in a depressed area, badly affected in 2005 by hurricane Katrina. This humble establishment is widely regarded as serving the best chicken in America, with numerous awards and a devoted following. As they enjoyed the delicious chicken and congratulated each other on their discovery, two momentous ideas occurred to them. Firstly, to open their own restaurant with a view to stealing Willie Mae's crown and secondly, that they had actually enjoyed the quest for ‘Chiktopia’ more than actually discovering it. Chiktopia for them was not a destination, but the ‘state of happiness’ that comes from being on a journey. They decided then and there that their mission would not only be to create the tastiest, ‘craviest’ chicken, but also to start a journey helping local charity partners working to make disadvantaged children’s lives better.
Welcome to Chiktopia. Everyone who downloads our App earns rewards for themselves, but we also match their value with donations to our hand-picked charity partners. Now that’s fast food to feel good about
Photos by Chiktopia co-founder Dan Einzig